February 2019

How to Optimize your Amazon Listing

With Amazon listing optimization, it’s a jungle out there (pun intended). As the number of sellers continues to increase exponentially, there is simply not enough room for low quality listings. Amazon is working hard to make sure poor quality listings are buried deep where most buyers won’t find them.

Occasionally, poor quality listings will still find their way to the top of search results, but Amazon is not the wild-wild-west that it used to be. Today, Amazon will suppress, or simply unpublish listings that don’t meet certain basic criteria.

So, how do you optimize your listings for search and conversion? First, you must understand and follow Amazon’s style guides . Second, you must understand the importance of keywords and how to use them. Finally, you need to include images and sales copy that drive shoppers to buy.

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