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May 2019

Building a Brand on Amazon

Building a brand on Amazon is done one block at a time

Building a brand is a complicated business. It starts with understanding the market. It requires development of quality products that address real needs in that market. And, it takes a lot of work and momentum to get noticed and to stay relevant.

Traditionally, building a brand has involved spending a lot of money on awareness campaigns, accompanied by giving away a lot of product away before sales start to catch up and turn into profits.

Fortunately, in the information age, the amount of time it takes to build a brand and launch profitable products has decreased dramatically.

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