Sales and profitability are on seemingly opposite ends of a spectrum. This spectrum may also look like a teeter-totter, as an increase in one, often… Read More »How Do You Increase Sales AND Improve Profitability on Amazon?
In my life as an e-commerce consultant, I often encounter confusion surrounding the relationships between branding, marketing and advertising. The biggest misconception I see is… Read More »Branding, Marketing, and Advertising – What’s Most Important?
Brands on Amazon are seeing at least a 7x return on their Amazon advertising spend (ROAS). Furthermore, with the shift to more integrated omni-channel selling, and better attribution and analytics, it is becoming more obvious that Amazon ads are actually driving offline sales as well.
When it comes to Amazon product listing creation and optimization, there are many tools available to help you do the job right. But, out of all the keyword tools and listing tools out there, one tool is by far the most underutilized and underappreciated – The customer product review.
When it comes to success on Amazon, there are thousands of “gurus” with millions of tactics that claim to guarantee top page ranks, thousands or reviews, and millions in sales. The problem is, that many of these so-called “gurus” have very limited experience on Amazon and are only interested in one thing… You’re money.
Building a brand is a complicated business. It starts with understanding the market. It requires development of quality products that address real needs in that market. And, it takes a lot of work and momentum to get noticed and to stay relevant.
Traditionally, building a brand has involved spending a lot of money on awareness campaigns, accompanied by giving away a lot of product away before sales start to catch up and turn into profits.
Fortunately, in the information age, the amount of time it takes to build a brand and launch profitable products has decreased dramatically.
Read More »Building a Brand on AmazonSelling on Amazon seems like the most simple thing in the world. They practically allow anyone with a pulse to get an account. It only costs $39.99 per month for a “Professional” seller account. You can literally sell almost anything on the platform, and Amazon provides the absolute highest number of active shoppers anywhere on the internet.
Read More »Why Do You Need an Amazon Optimization Specialist?