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Listing Optimization

Amazon Product Reviews

Reading Amazon Product Reviews for Entertainment and Insights

When it comes to Amazon product listing creation and optimization, there are many tools available to help you do the job right. But, out of all the keyword tools and listing tools out there, one tool is by far the most underutilized and underappreciated – The customer product review.

Amazon Sales Funnel

3 Basic Marketing Strategies Most-Overlooked on Amazon

When it comes to success on Amazon, there are thousands of “gurus” with millions of tactics that claim to guarantee top page ranks, thousands or reviews, and millions in sales. The problem is, that many of these so-called “gurus” have very limited experience on Amazon and are only interested in one thing… You’re money.

Amazon Listing Optimization Strategies – 7 Key Points

Search Engine Optimization (SEO) for traditional search is a complicated game. Amazon’s A9 product search algorithm is even more complicated than traditional SEO.

It gets even more complicated when optimizing your Amazon product listing because your listing actually needs to be optimized for both Amazon and traditional search, even though the rules are different for both.

Now, before you get thoroughly discouraged, there are couple of basic rules to follow that will keep you on the right path.

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How to Optimize your Amazon Listing

With Amazon listing optimization, it’s a jungle out there (pun intended). As the number of sellers continues to increase exponentially, there is simply not enough room for low quality listings. Amazon is working hard to make sure poor quality listings are buried deep where most buyers won’t find them.

Occasionally, poor quality listings will still find their way to the top of search results, but Amazon is not the wild-wild-west that it used to be. Today, Amazon will suppress, or simply unpublish listings that don’t meet certain basic criteria.

So, how do you optimize your listings for search and conversion? First, you must understand and follow Amazon’s style guides . Second, you must understand the importance of keywords and how to use them. Finally, you need to include images and sales copy that drive shoppers to buy.

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