Brands on Amazon are seeing at least a 7x return on their Amazon advertising spend (ROAS). Furthermore, with the shift to more integrated omni-channel selling, and better attribution and analytics, it is becoming more obvious that Amazon ads are actually driving offline sales as well.
When it comes to success on Amazon, there are thousands of “gurus” with millions of tactics that claim to guarantee top page ranks, thousands or reviews, and millions in sales. The problem is, that many of these so-called “gurus” have very limited experience on Amazon and are only interested in one thing… You’re money.
Look at it like a boost in your ad budget. How you spend it is up to you. You could advertise on Facebook, Instagram, Google, or you could target your already existing audience with a 10% discount, and send Amazon the bill.